But I must be honest with you: while they may have been created for 'tweens,' I use most of the incredible seventeen products in the collection. Willa created the line because she couldn't find products that worked for her age group - ambitious much? Anyway, the results are a group of products that are actually tailor-made for that important age group (their mission statement is "start young, stay young," teaching a new generation of girls to start skin care now). They make a great gift for tweens in your life, and seriously, you'll want to use them, too, from the makeup wipes and face mask to the fun lip glosses.
You can meet Willa if you stop by Henri Bendel this Saturday October 13th. Bonus: if you spend $50 you get the cutest cell phone case. (PS: her line ranges from $1.75 to $14.50 so by spending $50 you will get a ton of products.)