Monday, September 30, 2013

Hipanema Makes the Friendship Bracelet a Timelessly Cool, Must-Have, Wardrobe-Transforming Staple

I discovered Hipanema at the ENKCircuit/Intermezzo show I attended in August. I was drawn to the brand’s booth from an aisle away, its brilliant colors radiating and sparkling stones, well, sparkling. I thought I was over friendship bracelets, but I was wrong. Hipanema showed me that friendship bracelets aren’t just a trend (well, not from this brand) but a new, here-to-stay genre of jewelry that can be intricately and beautifully woven in eye-popping palettes, for a look that’s bohemian yet modern and impossibly cool. And when you add unique embellishments like pearls and seashells like Hipanema does? Pow. Glamour – but casual, wear-everywhere glamour. I was sold on Hipanema’s color-pop, cool, effortlessly glamorous approach and how they made something I previously thought trendy actually quite timeless. These are accessories you can wear forever, always reinventing your look.

Hipanema was created by designers Delphine Crech’riou and Jenny Collinet after the two met in Rio and decided to bring Brazil’s free-spirited chic to the States in the form of swimwear and bracelets. They say the collection is “European-inspired, with the flair of South American sensibility and versatile luxury.” And learning that each bracelet is handcrafted with 32 hours of work confirmed my instant thought that these bracelets are different from any other and true investment pieces. You can find these amazing bracelets, prices $58 to $118 so you can get one or a stack, as well as the vibrant swimwear at, Henri Bendel, Bloomingdales, Shopbop and about 400 brick-and-mortar stores throughout the United States. Get shopping and color-popping, people.

Handbags and Hugs,


1 comment:

  1. I absolutely ADORE these bracelets. I think they are going to be such a hit this holiday season. I already purchased a few for friends and fam, and of course for myself. I also did some research on the back story, check it out: